Business Intelligence
Access our Data Flow with the industry leading BI platform to see graphical history, charts, and trends regarding competitive and channel pricing, product portfolio, and product distribution. Quickly identify and adapt to changes in the market, while tracking the results of your decisions.
Product Portfolio Comparison
Drill down to see which brands are present. Each dot represents a brand that is present in that category. Hover over dot for details.
Price Distribution
Toggle between number of sizes and number of SKUs for each website or brand. View evolution over time.
Price History
View average price by tire size and your choice of site/product line/brand. Also choose between weekly or monthly view.
Product Life Cycle
Gain insight into the number of prices being collected over time. Toggle between the number of SKUs and the average price over time.
Price Comparison
Compares actual tire prices over time for brands or products. Aggregates prices for sizes in common between the selections in order to eliminate mix effect on prices.
Price Index
Similar to Price Gap except uses percentages instead of absolute values. Select a reference value within one category (Site, brand, product line OR month). The reference value will display on the vertical axis. All prices for the reference value will be set to zero, and all other values within the category field will be shown as +/- the actual dollar values from reference. The horizontal axis can be toggled between size, segment, month, brand, and product line so that prices can be compared across any number of categories.
Price Quartile Analysis
Displays highest and lowest price for each quartile of value selected. For example, out of 100 prices, the first quartile represents the range of the first 25 prices, the second quartile represents 26 through 50, etc. Add a reference brand to mitigate the size mix effect.
Price Gap
Similar to Price Index, except uses absolute values instead of percentages. Select a reference value within one category (Site, brand, product line OR month). The reference value will display on the vertical axis. All prices for the reference value will be set to zero, and all other values within the category field will be shown as +/- the actual dollar values from reference. The horizontal axis can be toggled between size, segment, month, brand, and product line so that prices can be compared across any number of categories.
Competitor Analysis
Product Tracking
Product Tracking provides insight into what tires are in the marketplace so that you can quickly identify gaps in your portfolio vs. competitors. To make sure you are comparing relevant products, Tire Intelligence has included a Life Cycle Identifier that uses a proprietary algorithm to assign each tire a life cycle phase. Take it a step further and add your market volume information to make sure you are executing your product portfolio strategy, and have all of the volume sizes covered in each segment.
Digital Product Book
Arm your product planning and sales teams with the most current, detailed product information on the market. This tool is an on-demand, application that allows the user to quickly compare its products to the competition. Specifications inside our extensive tire database, Tire Cloud®, include: size, speed, warranty and UTQG, etc., along with product photography. The user selects relevant specifications to create customized Excel reports and digital .pdf files for sales and marketing materials.
Digital Sales Tools
Create quick, visual product presentations for your customers with this high quality tablet application. This custom sales tool provides interactive product content including: 3D rotators, multi-angle, high resolution photography, and features and benefits highlights. Integrate brand content such as warranty details and product and event videos that help your sales force tell a compelling product story.
Digital Content Creation
Win the visual content race with customized, interactive digital assets for your brand and product line. Whether its high quality studio photography or 3D animation, Tire Source is designed to showcase products with artwork that speaks to the consumer and makes a lasting impression.
Photography and 3D Animation
New Product Launch Materials
Consumer Perception
Tire Watch
Know your brand and products’ online reputation. Understand the aggregate opinion of consumers across the Internet, from blogs, forums, retailer and manufacturer websites. A consumer perception monitoring tool that allows the user to track brand and product sentiment at the performance attribute level.
Promotion Tracker
Stay ahead of constantly changing market promotions. Get timely and valuable information about retailer promotions and manufacturer rebates, delivered to your inbox.
Dealer Performance
Web Assessments
Designed to help both retailers and manufacturers increase sales through retailer channels. This report helps assess the online presence of a retailer network in the tire industry in order to identify opportunities to improve Internet visibility, online content, and mechanisms for web to store conversion. Learn how to improve the overall effectiveness of your own website or those of your channel partners with appropriate content and social media strategy.
Product Placement Audits
As more consumers shop online, it is important for a tire manufacturer to understand how their products are presented to the consumer. When looking to buy new tires, consumers often do not scroll past the first page of results. Depending on your product placement, your tires may be listed but not seen by consumers. Our product placement audit service will tell you where your products are listed in the results page by dimension and how your placement compares to your competitors.
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